The Ukrainian delegation will travel to one of Europe's most influential music events, the Reeperbahn Festival 2025 in Hamburg. Ukraine will present a number of its music labels, each of which will have the opportunity to showcase their catalogues of musicians. There will also be an opportunity not only to talk about the development of the music industry, but also to hear some of the musicians perform live. This was announced on the Ukrainian Institute's Facebook page.
The delegation included:
Dmytro Yurchenko – co-owner of the Ukrainian multi-genre indie label PLAN
Maksym Nahornyak – Ukrainian music columnist, founder of Bezodnya Music media, curator of the Jager Music Awards, member of the main jury of Ukrainian music awards, including YUNA, creative director of the PLAN label
Dmytro Volkov – A&R manager of the Black Beats label, which specialises in the most contemporary young talents in rap, R&B, rock and punk.
Oleksandra Bilyayeva, PR manager, and Gulnara Seydametova, head of sales at Pomitni, a leading label that develops Ukrainian music culture in local and global markets, with over 317 million artist streams.
Kateryna Dmytrenko is the CEO and partner of Enko Music, a label with over 100 artists working to create an independent music infrastructure in Ukraine.
Oleksandra Hruyenko is the operations director who shapes the global strategy for Carpetman and Black Soil.
Valeriya Fadeyeva is the communications and partnerships manager for the young label NOVA MUSIC.
Reeperbahn Festival is a fusion of a music festival and an international platform for the music industry and pop culture, held annually in September in the Reeperbahn district of Hamburg. The festival was first held in 2006 and has since become the largest club festival in Europe, combining concerts, conferences, art and cultural programmes, exhibitions and round tables. The festival also has its own award, the Anchor Award — the Reeperbahn Festival International Music Award.
Every year, the festival presents the Anchor Award — Reeperbahn Festival International Music Award, dedicated to discovering promising talents. The winners are selected by an independent jury.