The President of Ukraine Volodymyr Zelenskiy signed a decree on the establishment of the national brand UNITED 24.
This was reported by the website of the OP.
During the meeting in the President's Office, Volodymyr Zelensky congratulated the first brand ambassador Andriy Shevchenko.
"It is important that the first ambassador of the UNITED 24 brand was a Ukrainian known all over the world. Andriy has great trust and authority, which he gained through his hard work and sports achievements. Now he has a new mission - to tell the world about events in Ukraine and direct his authority to increase international aid to our country to bring our victory closer, "Zelenskiy said.
Shevchenko noted that it is a great honor for him to become the first UNITED 24 ambassador.
"I have represented Ukraine in the international football arena for many years. But today, when my country is suffering from war, my priority is not football, but helping Ukraine. I will do my best to raise awareness of Ukraine's needs to encourage people to join UNITED 24 , to contribute to our victory ", - he emphasized.
According to him, the first event in support of UNITED 24 will take place on June 8 - a charity auction in London.
In early May, the head of state initiated the launch of the UNITED 24 fundraising platform, which aims to increase charitable donations to support Ukraine in the world, to join efforts of international partners, donors, philanthropists to support our country in defending independence, territorial integrity and sovereignty. as well as in the postwar recovery.
UNITED 24 fundraising platform devoted to three areas: defense and demining, medical care, and reconstruction of Ukraine. During the first week of its operation, more than $ 25 million was collected. Anyone can contribute in one click on the site u24.gov.ua. Corporate donors also have the opportunity to choose targeted assistance - to provide hospital equipment, rebuild critical infrastructure object, purchase military equipment, etc. This opportunity will soon be available to a wide audience.
With the support of UNITED 24, there will be charity events and concerts, partnership projects with well-known brands, as well as cooperation with opinion leaders. The UNITED 24 team continues to work to attract ambassadors who will join Andriy Shevchenko and focus their efforts on increasing donations to help Ukraine.
Charity match in support of Ukrainian refugees will take place at the San Siro Stadium in Milan. Andriy Shevchenko, Lionel Messi, Francesco Totti, Andrea Pirlo, Wesley Sneijder, Javier Zanetti, Filippo Inzaghi, Paulo Dybala and other football stars are expected to take the field.