Ukrainian artistic initiatives have, for the first time, won one of the world’s most prestigious communications and branding awards — the SABRE Awards 2025, often referred to as the “PR Oscars”. The winning projects are Bouquet Kyiv Stage and Kyiv Art Sessions, implemented by the cultural centre Dom Master Klass (Master Class House) in partnership with international organisations ArtShield and Paradox PR Company. Overall, the Ukrainian team received three awards for strategic impact and preserving culture during wartime.
The international jury recognised the projects in the categories: Preserving Art in Crisis, Purpose and Impact Partnerships, and Educational and Cultural Institutions.
In addition, Kyiv Art Sessions received the PR Daily Media Relations Awards 2025 for its innovative media strategy.
The Bouquet Kyiv Stage festival, founded in 2018, takes place every year in Kyiv at the St. Sophia Cathedral Reserve, even during full-scale war, and also has international seasons — in particular, in Oxford and Tbilisi.
Kyiv Art Sessions is a cultural diplomacy project launched in 2024, which has held over 40 events in the United Kingdom over several years, presenting Ukrainian art as part of the European context.
The next season of Kyiv Art Sessions will take place on 22 March in London.